Advertising is a living and breathing entity which shifts and lyra for sale changes with not only the evolution of the products from which they showcase but also with the trends of the target audience. An abstract example would be how aerial advertising has shifted over the years. In the early 1900's in Paris it was a common site to see hot air balloons dotting the skyline with advertisements on the balloons and streamers attached the baskets. The hot air balloon lead to the blimp, the blimp (though still commonly used in modern society) gave way to the small Cessna planes with banners and now just like The Wizard of Oz promised us, we have jet planes flying in unison sky writing messages with concentrated smoke. Advertising changes with the times and the activities of the consumer market. While traditional print and television advertising will always have its place in our little slice of Americana advertising campaigns are more multifaceted today than ever before and there is honestly no going back to the good old days of a newspaper ad and a radio spotlight.

Today's modern buyer is on the move and productive product advertisement has to have to evolve with the target audience. One of the most widely used means of advertising to attract attention outside of the common (TV, Radio, Print) avenues is to employ some manner of event display. These modern advances allow for companies both large and small to effectively use their own logos, designs, slogans and images on a myriad of outdoor advertising displays. Listed below are the most common and effective means for reaching an audience while they are not reading the morning paper over a cup of coffee or watching the game at home on their television.