Do you want to create leads and run Facebook contests? This article will show you how to create a contest that meets your business goals.
This course will teach you how to set up Facebook ads, and how to convert customers into buyers by using Facebook's remarketing tools.
1. Determine the objectives of the competition and select a prize before
you can start setting up the competition you must decide on the goals. You will determine the content of your proposal based on these goals.
You can get people to act now by promoting your offer - sign up, register for a webinar, or buy. After you have chosen the offer you want to promote, you can begin planning for the competition.
First, choose a prize. The prize should relate to your proposal. It is crucial that the prize has some value for people who are interested.
If the prize is AirPods, and your business is horse equipment, it might draw people who aren't interested in your main product. Although you might attract a few clients to the competition, the majority of your target audience will not be interested in your main offering.
Your product or service should drive the prize. This could be a saddle or any other equestrian-related product for the business of equestrian equipment.
You can also give audience members and other bonuses like AirPods as a thank-you, but not as a prize.
2. Set a timeline to host the Facebook contest
Decide how long you want the contest to last before you launch it on Facebook. This is an important aspect of the competition.
People will wait until the competition is over before purchasing if you give away something you have sold as a prize. They may even decide to purchase.
You can increase your audience's willingness to take part in the competition and purchase your product, even though they may not be the winners.
You can also run Facebook contests monthly. This will allow you to grow your subscriber base and bring in new audiences.
The monthly competition shouldn't last too long. These contests offer many benefits.
Consider a contest for cleaning service businesses. The competition offered a month of housecleaning for free.
Participating in such a contest will make people interested in the main offer, which is a house-cleaning service. Even if they don’t win, they will still need the service.
Monthly contests have another advantage: there may be as many as twelve winners. The winners are satisfied customers, who I hope will refer the service to friends and family.
Running monthly contests also gives your email subscribers a reason to stay on your list.
If they do not win, people can unsubscribe from the contest. Your subscribers should be aware that Facebook contests are held each month to prevent this. Subscribers will be eligible to win next month's contest if they continue to be subscribers.
3. Decide who will take part in your competition
After you have chosen the prize and time for the competition, it is possible to move on to the organization. Consider how people will sign up to your competition. Will it be a funnel, registration form, or Facebook Messenger posts? You could choose any other option.
Many companies offer contests that require participants to comment on a post or like a page. Participants may be asked to tag a friend or share a contest.
While it is great that people share your competition with interested friends, the most valuable asset to your business is your subscriber's list. Even if you don't plan to use it on Facebook, it can be done via email or other channels. It is important to engage your audience.
It is also important to decide what information you want to collect from bidders. You can ask for a lot of information from Facebook users by running contests. They will also provide this information to you in exchange for a prize.
You can ask participants for their email address or phone number with a regular lead magnet. Facebook contests allow you to also ask them for their name and reason for joining the drawing. This could allow you to reach a lot of potential customers.
Remind users of your main offer after they have signed up for your contest. You can also write "Thanks for participating in our competition." If you win, we will reach out to you. "But that will not be enough.
You could use this example for the competition cleaning services we discussed above:
Let the contest participants know that their participation is an indication that they need your help. You should give them reasons to choose your business, regardless of whether they win the competition.
4. Promote your contest via Facebook
Now that the competition has been planned, it's time to promote it. It is easy to promote contests on Facebook if you have a great prize and an audience who wants it. Simple ads are enough.
A set of images can be created that shows the main prize. Brighten images and make them fun. You can also give the competition a name to make it easier for people to remember it and share it with their friends.
5. Follow Facebook Contest Entries
Once people sign up for your competition, you'll send them emails and texts to confirm their participation and then to promote a new offer. Before the winners are announced, don't send too many messages. Although it is possible to communicate about the proposal's value, this should not be your only topic.
An announcement of the winner is another way to reach the audience. If someone does not win, they can still be awarded a consolation prize such as a discount offer.
It is important to establish a long-term relationship. People often take time before making a purchase decision. Include contestants in your advertising funnel. This is a valuable audience.
6.Collaboration with other companies for the competition
Partnering with other companies, whether they are local or online, can help you reach a larger audience through your contests. These businesses shouldn't be your direct competition. Instead, look for brands and businesses in niches close to you.
Make a list of companies you want to work with. If you have a limit, decide how many you want to include in your campaign. Partner with multiple companies this month, and many next months.
Ask companies to promote your content to their customers. You will do all of the advertising and they won't have to spend much time. They will simply post an ad to their list and then send out a few emails.
Collaboration with other brands or companies promotes audience exchange.
In every post about the contest, don't forget to mention the companies that you work with.